Our Story

PARAH, I LIKE YOU BUT WHATS THE STORY?

From Insta icons to retro vintage style, our collections are inspired by all the trend-setting powerful females around us and in our lives. Designed to separate us from the crowd our label Parah delivers an entire wardrobe to every girl, every shape, style and mood regardless of where she lives in the world or what her personal vibe is. Laidback and relaxed one day to sleek and sexy the next, we know your style changes with your mood, so we make sure we've always got something for every one of them.

WHERE WE COME FROM

Rewind back to a 2010, one brand their style conform or do without, not too exciting. Buy from the “Big Fish” or wait for someone who challenges either way not exciting!

Fast forward to today, new ideas, new visions, new players in the market and we're dominating. A leading online global fashion face with a unique multicultural social media following because we are more beautiful together, zero plans to slow down and an unapologetic aggression to speed up!

WHY WE DO THIS

We believe in the power of the female, we want every girl to feel powerful, positive and confident in herself. We believe clothes can be your projector to the world! We know there are many sides to a strong female and that's exactly why we're unpredictable, ever-changing and always ahead of the game. Let’s face it we run this world!

We live in the right now but we're forward-thinking.

We are real life but we dream.

We expect more, therefore we get more and long may it continue.